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	<title>HFTB Marketing Blog &#187; Marketing</title>
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	<description>New marketing, social media and web development observations and commentary</description>
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		<title>Lenovo&#8217;s Woeful Customer Support and Brand Messaging</title>
		<link>http://www.cplamann.com/wordpress/2009/12/lenovos-woeful-customer-support-and-brand-messaging/</link>
		<comments>http://www.cplamann.com/wordpress/2009/12/lenovos-woeful-customer-support-and-brand-messaging/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 19:49:33 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand messaging]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[Inferior Product]]></category>
		<category><![CDATA[Lenovo Laptop]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[Marketing Support]]></category>
		<category><![CDATA[Purchase Decision]]></category>
		<category><![CDATA[Support Forum]]></category>
		<category><![CDATA[Unfortunate Case]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=403</guid>
		<description><![CDATA[As much as I'd like to simply rant about my latest laptop buying experience, that's not the ultimate purpose of this post. And although I was greeted at every turn by customer support personnel more inept than the last, eventually leading me to simply accept my fate and keep their inferior product, that's not the point of this article.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Starbucks Via Launch – Donating for a Product Launch?</title>
		<link>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/</link>
		<comments>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:13:54 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[charitable]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=386</guid>
		<description><![CDATA[I love Starbucks. I spend a considerable amount of time in Starbucks and I really like their products, people and company. But with their new Via instant coffee launch, my local Starbucks have been using a product launch strategy that I find a little hard to swallow.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Netflix’s Proactive Approach to Customer Service</title>
		<link>http://www.cplamann.com/wordpress/2009/09/netflix%e2%80%99s-proactive-approach-to-customer-service/</link>
		<comments>http://www.cplamann.com/wordpress/2009/09/netflix%e2%80%99s-proactive-approach-to-customer-service/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:32:38 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Disruptive Technology]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Media Tools]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Proactive Approach]]></category>
		<category><![CDATA[social media tools]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=366</guid>
		<description><![CDATA[How does a company succeed in the face of immense challenges and disruptive technology? It becomes proactive to its customers' needs.

I got an email yesterday from Netflix. They don't typically barrage me with meaningless, salesy emails… so I opened it.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>No Such Thing as a Free Link?</title>
		<link>http://www.cplamann.com/wordpress/2009/07/no-such-thing-as-a-free-link/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/no-such-thing-as-a-free-link/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 01:03:19 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[linking strategy]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[Online marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=166</guid>
		<description><![CDATA[No such thing as a free lunch? How about, no such thing as a free link. Christopher Ross publishes a web design and marketing blog I read and comment on frequently. The blog has a lot of useful content, including tips, how to lists and recommendations for online marketing and site/blog design. In fact, I [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google PPC vs. Organic: Which is Right for Your Business?</title>
		<link>http://www.cplamann.com/wordpress/2009/06/google-ppc-vs-organic-which-is-right-for-your-business/</link>
		<comments>http://www.cplamann.com/wordpress/2009/06/google-ppc-vs-organic-which-is-right-for-your-business/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:19:04 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[optimize websites]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=159</guid>
		<description><![CDATA[Walk through your local grocery store&#8217;s produce section and one thing is clear – organic sells. In the last decade or so, the term organic has come to stand for products that are free of hormones, additives or preservatives that have in the past, made our food look better, grow bigger, or last longer. In [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Maybe You Don’t Need a Blog</title>
		<link>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:15:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=139</guid>
		<description><![CDATA[I attended the Taking Your Brand Online Webinar through BrightTalk this morning. David Meerman Scott, Guy Kawasaki and Chris Brogan were the panelists and all had, as usual, interesting stuff to say.

image by Glenn.Batuyong
    image by Glenn.Batuyong

Of course there was the ubiquitous evangelism on the benefits of social media… blah, blah, blah.

But the really interesting portion of the webinar for me dealt with the question of whether or not all businesses should blog.

The unanimous answer, interestingly enough, was "no."]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What Are You Really Charging (Costing) Your Customers?</title>
		<link>http://www.cplamann.com/wordpress/2009/04/what-are-you-really-charging-costing-your-customers/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/what-are-you-really-charging-costing-your-customers/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 19:05:13 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[optimize websites]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=133</guid>
		<description><![CDATA[Your price, whether you sell a product or service, is most likely based on the costs you pay to produce the product or deliver the service… plus your margin obviously. You have to make a margin, right? But what goes into your margin? There may be more than you think. In fact, there is often [...]]]></description>
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		<slash:comments>0</slash:comments>
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