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	<title>HFTB Marketing Blog &#187; traditional marketing</title>
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	<link>http://www.cplamann.com/wordpress</link>
	<description>New marketing, social media and web development observations and commentary</description>
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		<title>What Are You Really Charging (Costing) Your Customers?</title>
		<link>http://www.cplamann.com/wordpress/2009/04/what-are-you-really-charging-costing-your-customers/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/what-are-you-really-charging-costing-your-customers/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 19:05:13 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[optimize websites]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=133</guid>
		<description><![CDATA[Your price, whether you sell a product or service, is most likely based on the costs you pay to produce the product or deliver the service… plus your margin obviously. You have to make a margin, right? But what goes into your margin? There may be more than you think. In fact, there is often [...]]]></description>
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		<title>Traditional Marketing: Tactics of the Rich?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/traditional-marketing-tactics-of-the-rich/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/traditional-marketing-tactics-of-the-rich/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 17:16:50 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital media tactics]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[marketing in down economy]]></category>
		<category><![CDATA[marketing spend]]></category>
		<category><![CDATA[online efforts]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[traditional marketing]]></category>
		<category><![CDATA[traditional marketing tactics]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=29</guid>
		<description><![CDATA[In a post last week I noted that many are shifting away from traditional marketing tactics in favor of online or &#8220;new&#8221; marketing tools in response to the economic downturn.  The thinking is that with less of a marketing spend companies can increase, or at least maintain sales through online channels. Maybe.  But I would [...]]]></description>
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		<title>Shifting Into Online Marketing in a Down Economy</title>
		<link>http://www.cplamann.com/wordpress/2008/11/shifting-into-online-marketing-in-a-down-economy/</link>
		<comments>http://www.cplamann.com/wordpress/2008/11/shifting-into-online-marketing-in-a-down-economy/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 21:07:17 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[down economy]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[shift to online marketing]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=16</guid>
		<description><![CDATA[Why shifting away from traditional marketing might not be the answer&#8230; at least right away A question came up the other day in a discussion with a colleague. My friend made the point that in difficult economic times, companies typically start to focus more on less expensive marketing options. And with the increasing popularity of [...]]]></description>
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