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	<title>HFTB Marketing Blog &#187; Social Media</title>
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	<link>http://www.cplamann.com/wordpress</link>
	<description>New marketing, social media and web development observations and commentary</description>
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		<title>Social Media as a Crisis Control Tool &#8211; Orbit Baby &amp; Consumer Reports</title>
		<link>http://www.cplamann.com/wordpress/2009/08/social-media-as-a-crisis-control-tool-orbit-baby-consumer-reports/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/social-media-as-a-crisis-control-tool-orbit-baby-consumer-reports/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 02:17:42 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Crisis Control]]></category>
		<category><![CDATA[Customer Base]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Media Control]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=326</guid>
		<description><![CDATA[It is not often that a company can absorb a review by an industry leader like Consumer Reports gracefully while addressing the issues at hand. But I believe that if any company can get through this type of situation, a company with the new media savvy of Orbit Baby will.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/08/social-media-as-a-crisis-control-tool-orbit-baby-consumer-reports/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How Starbucks Defines You</title>
		<link>http://www.cplamann.com/wordpress/2009/07/how-starbucks-defines-you/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/how-starbucks-defines-you/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 23:29:06 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[coffee shop]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=226</guid>
		<description><![CDATA[How your Starbucks behavior speaks volumes about the type of person you are.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Morning Routines to Simplify Your Social Media Day</title>
		<link>http://www.cplamann.com/wordpress/2009/07/social-media-routines-simplify-online-day/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/social-media-routines-simplify-online-day/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 17:53:47 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Chores]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Contributor]]></category>
		<category><![CDATA[Favorites]]></category>
		<category><![CDATA[Heck]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[Presence Management]]></category>
		<category><![CDATA[Time Constraints]]></category>
		<category><![CDATA[Web Presence]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=186</guid>
		<description><![CDATA[Too busy to really manage your online presence?  It can definitely be time consuming. But there are things you can do to minimize your time constraints and more importantly, maximize the effectiveness of your online efforts. Chris Brogan has posted a couple of times in the last few weeks on routines for managing your web [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/07/social-media-routines-simplify-online-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Punk Rock Social Media</title>
		<link>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 23:10:05 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=177</guid>
		<description><![CDATA[The term &#8220;going corporate&#8221; has always bothered me. It&#8217;s often used as a catch-all term for selling out. Why? Mostly because whoever is being accused of it is likely making more money than their accusers. But is it fair to level criticism against those that succeed… merely for succeeding? David Meerman Scott&#8217;s blog, WebInkNow, has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Corporate Blogging Scary? How to Benefit from Losing Control</title>
		<link>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/#comments</comments>
		<pubDate>Thu, 21 May 2009 23:49:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=148</guid>
		<description><![CDATA[I hear this from companies all the time. Usually goes something like this. &#8220;Blogging just isn&#8217;t right for our company. We&#8217;d like to avoid some of the negativity out there. We like a little more control over our brand image.&#8221; Control. Silly concept, really. Do companies think they have more control over their brand image [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Maybe You Don’t Need a Blog</title>
		<link>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:15:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=139</guid>
		<description><![CDATA[I attended the Taking Your Brand Online Webinar through BrightTalk this morning. David Meerman Scott, Guy Kawasaki and Chris Brogan were the panelists and all had, as usual, interesting stuff to say.

image by Glenn.Batuyong
    image by Glenn.Batuyong

Of course there was the ubiquitous evangelism on the benefits of social media… blah, blah, blah.

But the really interesting portion of the webinar for me dealt with the question of whether or not all businesses should blog.

The unanimous answer, interestingly enough, was "no."]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kraft&#8217;s DiGiorno Throwing a Social Media Pizza Party</title>
		<link>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 00:20:14 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=123</guid>
		<description><![CDATA[There&#8217;s been quite a bit of talk about the DiGiorno Flatbread Pizza product launch/social media campaign lately. DiGiorno, a Kraft brand, decided to deliver their new product to various Tweetups in major cities around the country. The reaction from the online community has been interesting. Some are hailing Kraft&#8217;s foray into social media as a [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ROI of Social Media Marketing (and how to convince your boss it exists)</title>
		<link>http://www.cplamann.com/wordpress/2009/04/the-roi-of-social-media-marketing-and-how-to-convince-your-boss-it-exists/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/the-roi-of-social-media-marketing-and-how-to-convince-your-boss-it-exists/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 00:02:34 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=107</guid>
		<description><![CDATA[One of the true eternal questions of social media marketing &#8211; How do I convince my boss it&#8217;s worth the effort (read-in, &#8220;measurable financially&#8221;)? Image by ArtemFinland The folks at Hubspot and Chris Brogan got together this week to present some ideas on just that subject.  And while the answers to the above question where [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/04/the-roi-of-social-media-marketing-and-how-to-convince-your-boss-it-exists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Social Media to Attract More Customers &#8211; Hubspot Webinar Video</title>
		<link>http://www.cplamann.com/wordpress/2009/04/how-to-use-social-media-to-attract-more-customers-hubspot-webinar-video/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/how-to-use-social-media-to-attract-more-customers-hubspot-webinar-video/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:40:32 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=103</guid>
		<description><![CDATA[Attended a great webinar put on by Hubspot this week.  Brent Leary, co-founder of CRM Essentials, presented on How to Use Social Media to Attract More Customers. You can find the video and slides for download here. Check it out!]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/04/how-to-use-social-media-to-attract-more-customers-hubspot-webinar-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where Does Social Media Marketing Go in 2009?</title>
		<link>http://www.cplamann.com/wordpress/2009/01/where-does-social-media-marketing-go-in-2009/</link>
		<comments>http://www.cplamann.com/wordpress/2009/01/where-does-social-media-marketing-go-in-2009/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 20:06:11 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=71</guid>
		<description><![CDATA[If you answered, &#8220;online&#8221; you&#8217;re a few steps ahead of many of the so-called &#8220;experts&#8221; in the space. But all kidding aside, while prognostications about the economy, Wall Street and who&#8217;s the right play in Tampa this Sunday abound, many of us are interested in new trends and topics for social media in the new [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/01/where-does-social-media-marketing-go-in-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Small the New Large?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 19:48:18 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[traditional marketing tactics]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=43</guid>
		<description><![CDATA[Seth Godin had an interesting post on how new media, particularly blogging, is allowing the relative increase in leverage for individuals (the small), while larger companies, or brands (the large), are losing relative leverage.  Leverage in this case, is attention to, or eyeballs on, a company&#8217;s marketing efforts. His point is that more traditional marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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