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	<title>HFTB Marketing Blog &#187; site architecture</title>
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		<title>5 Steps to Smart Linking</title>
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		<pubDate>Wed, 26 Nov 2008 10:00:00 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[linking strategy]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[site architecture]]></category>
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		<description><![CDATA[Why linking off your site is not always a bad thing Web traffic is precious and we have to make every effort to convert every visitor to a customer or client. I don’t disagree with this idea. In fact, I’ve probably said something similar to clients many times. The question is, how do we convert [...]]]></description>
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