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	<title>HFTB Marketing Blog &#187; opt-in email</title>
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		<title>Why Do Readers Unsubscribe?</title>
		<link>http://www.cplamann.com/wordpress/2009/03/why-do-readers-unsubscribe/</link>
		<comments>http://www.cplamann.com/wordpress/2009/03/why-do-readers-unsubscribe/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 18:28:48 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[opt-in email]]></category>
		<category><![CDATA[subscribers]]></category>
		<category><![CDATA[unsubscribes]]></category>

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		<description><![CDATA[A good opt-in email list is worth its weight in gold.  And most good lists are the result of long running campaigns and continued customer relationships.
But the work is not done once you get the sign-ups.  No, maintaining the list is just as important as building it in the first place. After all, the &#8220;U&#8221; [...]]]></description>
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