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	<title>HFTB Marketing Blog &#187; Online marketing</title>
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	<link>http://www.cplamann.com/wordpress</link>
	<description>New marketing, social media and web development observations and commentary</description>
	<lastBuildDate>Wed, 20 Jul 2011 19:45:01 +0000</lastBuildDate>
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		<title>Authoritarianism&#8230; The Good Kind</title>
		<link>http://www.cplamann.com/wordpress/2009/08/authoritarianism-the-good-kind/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/authoritarianism-the-good-kind/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 16:52:02 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Online marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=237</guid>
		<description><![CDATA[OK, so it&#8217;s no secret that there is typically great stuff at Copyblogger&#8230; and I&#8217;m not just kissing up. Well maybe a little &#8211; their readership over there is crazy. Anyway, more to the point, Brian Clark has a new report on authority and online marketing.  And while maybe not the best part, a significant [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Email Marketing &#8211; Premature Death Prognostications</title>
		<link>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 00:06:56 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Simone]]></category>
		<category><![CDATA[Sonia]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=207</guid>
		<description><![CDATA[Given the "death of email" prognostication so many have made over the past few years, where are we in 2009? Is email marketing truly dead?]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Punk Rock Social Media</title>
		<link>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 23:10:05 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=177</guid>
		<description><![CDATA[The term &#8220;going corporate&#8221; has always bothered me. It&#8217;s often used as a catch-all term for selling out. Why? Mostly because whoever is being accused of it is likely making more money than their accusers. But is it fair to level criticism against those that succeed… merely for succeeding? David Meerman Scott&#8217;s blog, WebInkNow, has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Such Thing as a Free Link?</title>
		<link>http://www.cplamann.com/wordpress/2009/07/no-such-thing-as-a-free-link/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/no-such-thing-as-a-free-link/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 01:03:19 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[linking strategy]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[Online marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=166</guid>
		<description><![CDATA[No such thing as a free lunch? How about, no such thing as a free link. Christopher Ross publishes a web design and marketing blog I read and comment on frequently. The blog has a lot of useful content, including tips, how to lists and recommendations for online marketing and site/blog design. In fact, I [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google PPC vs. Organic: Which is Right for Your Business?</title>
		<link>http://www.cplamann.com/wordpress/2009/06/google-ppc-vs-organic-which-is-right-for-your-business/</link>
		<comments>http://www.cplamann.com/wordpress/2009/06/google-ppc-vs-organic-which-is-right-for-your-business/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:19:04 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[optimize websites]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=159</guid>
		<description><![CDATA[Walk through your local grocery store&#8217;s produce section and one thing is clear – organic sells. In the last decade or so, the term organic has come to stand for products that are free of hormones, additives or preservatives that have in the past, made our food look better, grow bigger, or last longer. In [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/06/google-ppc-vs-organic-which-is-right-for-your-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Corporate Blogging Scary? How to Benefit from Losing Control</title>
		<link>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/#comments</comments>
		<pubDate>Thu, 21 May 2009 23:49:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=148</guid>
		<description><![CDATA[I hear this from companies all the time. Usually goes something like this. &#8220;Blogging just isn&#8217;t right for our company. We&#8217;d like to avoid some of the negativity out there. We like a little more control over our brand image.&#8221; Control. Silly concept, really. Do companies think they have more control over their brand image [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Maybe You Don’t Need a Blog</title>
		<link>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:15:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=139</guid>
		<description><![CDATA[I attended the Taking Your Brand Online Webinar through BrightTalk this morning. David Meerman Scott, Guy Kawasaki and Chris Brogan were the panelists and all had, as usual, interesting stuff to say.

image by Glenn.Batuyong
    image by Glenn.Batuyong

Of course there was the ubiquitous evangelism on the benefits of social media… blah, blah, blah.

But the really interesting portion of the webinar for me dealt with the question of whether or not all businesses should blog.

The unanimous answer, interestingly enough, was "no."]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kraft&#8217;s DiGiorno Throwing a Social Media Pizza Party</title>
		<link>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 00:20:14 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=123</guid>
		<description><![CDATA[There&#8217;s been quite a bit of talk about the DiGiorno Flatbread Pizza product launch/social media campaign lately. DiGiorno, a Kraft brand, decided to deliver their new product to various Tweetups in major cities around the country. The reaction from the online community has been interesting. Some are hailing Kraft&#8217;s foray into social media as a [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Social Media to Attract More Customers &#8211; Hubspot Webinar Video</title>
		<link>http://www.cplamann.com/wordpress/2009/04/how-to-use-social-media-to-attract-more-customers-hubspot-webinar-video/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/how-to-use-social-media-to-attract-more-customers-hubspot-webinar-video/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:40:32 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=103</guid>
		<description><![CDATA[Attended a great webinar put on by Hubspot this week.  Brent Leary, co-founder of CRM Essentials, presented on How to Use Social Media to Attract More Customers. You can find the video and slides for download here. Check it out!]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/04/how-to-use-social-media-to-attract-more-customers-hubspot-webinar-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Traditional Marketing: Tactics of the Rich?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/traditional-marketing-tactics-of-the-rich/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/traditional-marketing-tactics-of-the-rich/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 17:16:50 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital media tactics]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[marketing in down economy]]></category>
		<category><![CDATA[marketing spend]]></category>
		<category><![CDATA[online efforts]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[traditional marketing]]></category>
		<category><![CDATA[traditional marketing tactics]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=29</guid>
		<description><![CDATA[In a post last week I noted that many are shifting away from traditional marketing tactics in favor of online or &#8220;new&#8221; marketing tools in response to the economic downturn.  The thinking is that with less of a marketing spend companies can increase, or at least maintain sales through online channels. Maybe.  But I would [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2008/12/traditional-marketing-tactics-of-the-rich/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shifting Into Online Marketing in a Down Economy</title>
		<link>http://www.cplamann.com/wordpress/2008/11/shifting-into-online-marketing-in-a-down-economy/</link>
		<comments>http://www.cplamann.com/wordpress/2008/11/shifting-into-online-marketing-in-a-down-economy/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 21:07:17 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[down economy]]></category>
		<category><![CDATA[marketing in a recession]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[shift to online marketing]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=16</guid>
		<description><![CDATA[Why shifting away from traditional marketing might not be the answer&#8230; at least right away A question came up the other day in a discussion with a colleague. My friend made the point that in difficult economic times, companies typically start to focus more on less expensive marketing options. And with the increasing popularity of [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2008/11/shifting-into-online-marketing-in-a-down-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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