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	<title>HFTB Marketing Blog &#187; new media</title>
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	<description>New marketing, social media and web development observations and commentary</description>
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		<title>How Valuable Is Your Email Address?</title>
		<link>http://www.cplamann.com/wordpress/2009/01/how-valuable-is-your-email-address/</link>
		<comments>http://www.cplamann.com/wordpress/2009/01/how-valuable-is-your-email-address/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 01:23:50 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[new media]]></category>

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		<description><![CDATA[Should content always be free, or can you spare an email address or two?
 In David Meerman Scott&#8217;s work &#8220;Lose Control of Your Marketing,&#8221; he makes the case that offering content on your site that requires some user information is an old tactic which is ineffective in the world of new media.  Of course I [...]]]></description>
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		<title>Is Small the New Large?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 19:48:18 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[traditional marketing tactics]]></category>

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		<description><![CDATA[  
Seth Godin had an interesting post on how new media, particularly blogging, is allowing the relative increase in leverage for individuals (the small), while larger companies, or brands (the large), are losing relative leverage.  Leverage in this case, is attention to, or eyeballs on, a company&#8217;s marketing efforts.
His point is that more traditional [...]]]></description>
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