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	<title>HFTB Marketing Blog &#187; new media strategy</title>
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	<description>New marketing, social media and web development observations and commentary</description>
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		<title>Email Marketing &#8211; Premature Death Prognostications</title>
		<link>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 00:06:56 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Simone]]></category>
		<category><![CDATA[Sonia]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=207</guid>
		<description><![CDATA[Given the "death of email" prognostication so many have made over the past few years, where are we in 2009? Is email marketing truly dead?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Punk Rock Social Media</title>
		<link>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 23:10:05 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=177</guid>
		<description><![CDATA[The term &#8220;going corporate&#8221; has always bothered me. It&#8217;s often used as a catch-all term for selling out. Why? Mostly because whoever is being accused of it is likely making more money than their accusers. But is it fair to level criticism against those that succeed… merely for succeeding? David Meerman Scott&#8217;s blog, WebInkNow, has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google PPC vs. Organic: Which is Right for Your Business?</title>
		<link>http://www.cplamann.com/wordpress/2009/06/google-ppc-vs-organic-which-is-right-for-your-business/</link>
		<comments>http://www.cplamann.com/wordpress/2009/06/google-ppc-vs-organic-which-is-right-for-your-business/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:19:04 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[optimize websites]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=159</guid>
		<description><![CDATA[Walk through your local grocery store&#8217;s produce section and one thing is clear – organic sells. In the last decade or so, the term organic has come to stand for products that are free of hormones, additives or preservatives that have in the past, made our food look better, grow bigger, or last longer. In [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/06/google-ppc-vs-organic-which-is-right-for-your-business/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Corporate Blogging Scary? How to Benefit from Losing Control</title>
		<link>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/#comments</comments>
		<pubDate>Thu, 21 May 2009 23:49:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=148</guid>
		<description><![CDATA[I hear this from companies all the time. Usually goes something like this. &#8220;Blogging just isn&#8217;t right for our company. We&#8217;d like to avoid some of the negativity out there. We like a little more control over our brand image.&#8221; Control. Silly concept, really. Do companies think they have more control over their brand image [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Kraft&#8217;s DiGiorno Throwing a Social Media Pizza Party</title>
		<link>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 00:20:14 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=123</guid>
		<description><![CDATA[There&#8217;s been quite a bit of talk about the DiGiorno Flatbread Pizza product launch/social media campaign lately. DiGiorno, a Kraft brand, decided to deliver their new product to various Tweetups in major cities around the country. The reaction from the online community has been interesting. Some are hailing Kraft&#8217;s foray into social media as a [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/04/krafts-digiorno-throwing-a-social-media-pizza-party/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ROI of Social Media Marketing (and how to convince your boss it exists)</title>
		<link>http://www.cplamann.com/wordpress/2009/04/the-roi-of-social-media-marketing-and-how-to-convince-your-boss-it-exists/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/the-roi-of-social-media-marketing-and-how-to-convince-your-boss-it-exists/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 00:02:34 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=107</guid>
		<description><![CDATA[One of the true eternal questions of social media marketing &#8211; How do I convince my boss it&#8217;s worth the effort (read-in, &#8220;measurable financially&#8221;)? Image by ArtemFinland The folks at Hubspot and Chris Brogan got together this week to present some ideas on just that subject.  And while the answers to the above question where [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Small the New Large?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 19:48:18 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[traditional marketing tactics]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=43</guid>
		<description><![CDATA[Seth Godin had an interesting post on how new media, particularly blogging, is allowing the relative increase in leverage for individuals (the small), while larger companies, or brands (the large), are losing relative leverage.  Leverage in this case, is attention to, or eyeballs on, a company&#8217;s marketing efforts. His point is that more traditional marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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