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	<title>HFTB Marketing Blog &#187; Marketing</title>
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	<description>New marketing, social media and web development observations and commentary</description>
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		<title>Starbucks Via Launch – Donating for a Product Launch?</title>
		<link>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/</link>
		<comments>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:13:54 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[charitable]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=386</guid>
		<description><![CDATA[I love Starbucks. I spend a considerable amount of time in Starbucks and I really like their products, people and company. But with their new Via instant coffee launch, my local Starbucks have been using a product launch strategy that I find a little hard to swallow.]]></description>
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		<title>How Starbucks Defines You</title>
		<link>http://www.cplamann.com/wordpress/2009/07/how-starbucks-defines-you/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/how-starbucks-defines-you/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 23:29:06 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[coffee shop]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=226</guid>
		<description><![CDATA[How your Starbucks behavior speaks volumes about the type of person you are.]]></description>
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		<title>Corporate Blogging Scary? How to Benefit from Losing Control</title>
		<link>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/#comments</comments>
		<pubDate>Thu, 21 May 2009 23:49:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=148</guid>
		<description><![CDATA[I hear this from companies all the time. Usually goes something like this. &#8220;Blogging just isn&#8217;t right for our company. We&#8217;d like to avoid some of the negativity out there. We like a little more control over our brand image.&#8221; Control. Silly concept, really. Do companies think they have more control over their brand image [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Maybe You Don’t Need a Blog</title>
		<link>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:15:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=139</guid>
		<description><![CDATA[I attended the Taking Your Brand Online Webinar through BrightTalk this morning. David Meerman Scott, Guy Kawasaki and Chris Brogan were the panelists and all had, as usual, interesting stuff to say.

image by Glenn.Batuyong
    image by Glenn.Batuyong

Of course there was the ubiquitous evangelism on the benefits of social media… blah, blah, blah.

But the really interesting portion of the webinar for me dealt with the question of whether or not all businesses should blog.

The unanimous answer, interestingly enough, was "no."]]></description>
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		<title>What Are You Really Charging (Costing) Your Customers?</title>
		<link>http://www.cplamann.com/wordpress/2009/04/what-are-you-really-charging-costing-your-customers/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/what-are-you-really-charging-costing-your-customers/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 19:05:13 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[optimize websites]]></category>
		<category><![CDATA[traditional marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=133</guid>
		<description><![CDATA[Your price, whether you sell a product or service, is most likely based on the costs you pay to produce the product or deliver the service… plus your margin obviously. You have to make a margin, right? But what goes into your margin? There may be more than you think. In fact, there is often [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brochures &#8211; Necessary Evil or Effective Sales Tools?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/brochures-necessary-evil-or-effective-sales-tool/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/brochures-necessary-evil-or-effective-sales-tool/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 17:30:32 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing collateral]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing materials]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=35</guid>
		<description><![CDATA[What does your brochure say about your company (if you&#8217;re not there to explain it)? So if a brochure is supposed to do the talking for you after you’ve left the sales meeting, do you feel comfortable with what your brochure is saying? Or do you feel the need to explain the brochure to your [...]]]></description>
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