<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>HFTB Marketing Blog &#187; marketing efforts</title>
	<atom:link href="http://www.cplamann.com/wordpress/tag/marketing-efforts/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.cplamann.com/wordpress</link>
	<description>New marketing, social media and web development observations and commentary</description>
	<lastBuildDate>Wed, 20 Jul 2011 19:45:01 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Maybe You Don’t Need a Blog</title>
		<link>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:15:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=139</guid>
		<description><![CDATA[I attended the Taking Your Brand Online Webinar through BrightTalk this morning. David Meerman Scott, Guy Kawasaki and Chris Brogan were the panelists and all had, as usual, interesting stuff to say.

image by Glenn.Batuyong
    image by Glenn.Batuyong

Of course there was the ubiquitous evangelism on the benefits of social media… blah, blah, blah.

But the really interesting portion of the webinar for me dealt with the question of whether or not all businesses should blog.

The unanimous answer, interestingly enough, was "no."]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Small the New Large?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 19:48:18 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[traditional marketing tactics]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=43</guid>
		<description><![CDATA[Seth Godin had an interesting post on how new media, particularly blogging, is allowing the relative increase in leverage for individuals (the small), while larger companies, or brands (the large), are losing relative leverage.  Leverage in this case, is attention to, or eyeballs on, a company&#8217;s marketing efforts. His point is that more traditional marketing [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

