How To: Make the Case for New Marketing
I was in a meeting with a client the other day when the topic of lead generation came up. Specifically, we were discussing ways to make an informational site into a more dynamic, lead generating site.
After a 10 minute spiel on why new marketing would be the way to go, my client looked at me and in no uncertain terms let me know that there was no way he could convince his boss that any of these “new marketing” techniques are worth shifting resources into.
Especially given the current business environment.
So when I saw this post at WebInkNow it caught my attention. Some great ideas on ways to convince your boss (or client) that new marketing might be worth a shot.
If you enjoyed this post, make sure you subscribe to my RSS feed!
