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	<title>HFTB Marketing Blog &#187; Information Product</title>
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		<title>How to Convert – 11½ Landing Page Principles</title>
		<link>http://www.cplamann.com/wordpress/2009/08/how-to-convert-%e2%80%93-11%c2%bd-landing-page-principles/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/how-to-convert-%e2%80%93-11%c2%bd-landing-page-principles/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 17:36:41 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[Information Product]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Roberta Rosenberg]]></category>
		<category><![CDATA[Subscriber]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=275</guid>
		<description><![CDATA[&#160; Simply said, if you want to convert, optimize your landing page. Don&#8217;t have a landing page? Ouch. Roberta Rosenberg is offering a landing page makeover in her post by the same name at Copyblogger. And although the post deals with a specific landing page (Microsoft SharePoint stuff… fun), the principles Roberta goes through in [...]]]></description>
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