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	<title>HFTB Marketing Blog &#187; Email Marketing</title>
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		<title>Email Marketing &#8211; Premature Death Prognostications</title>
		<link>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 00:06:56 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Simone]]></category>
		<category><![CDATA[Sonia]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=207</guid>
		<description><![CDATA[Given the "death of email" prognostication so many have made over the past few years, where are we in 2009? Is email marketing truly dead?]]></description>
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		<title>Why Do Readers Unsubscribe?</title>
		<link>http://www.cplamann.com/wordpress/2009/03/why-do-readers-unsubscribe/</link>
		<comments>http://www.cplamann.com/wordpress/2009/03/why-do-readers-unsubscribe/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 18:28:48 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[opt-in email]]></category>
		<category><![CDATA[subscribers]]></category>
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		<description><![CDATA[A good opt-in email list is worth its weight in gold.  And most good lists are the result of long running campaigns and continued customer relationships. But the work is not done once you get the sign-ups.  No, maintaining the list is just as important as building it in the first place. After all, the [...]]]></description>
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		<title>How Valuable Is Your Email Address?</title>
		<link>http://www.cplamann.com/wordpress/2009/01/how-valuable-is-your-email-address/</link>
		<comments>http://www.cplamann.com/wordpress/2009/01/how-valuable-is-your-email-address/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 01:23:50 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[new media]]></category>

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		<description><![CDATA[Should content always be free, or can you spare an email address or two? In David Meerman Scott&#8217;s work &#8220;Lose Control of Your Marketing,&#8221; he makes the case that offering content on your site that requires some user information is an old tactic which is ineffective in the world of new media.  Of course I [...]]]></description>
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