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	<title>HFTB Marketing Blog &#187; Copywriting</title>
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		<title>Brochures &#8211; Necessary Evil or Effective Sales Tools?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/brochures-necessary-evil-or-effective-sales-tool/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/brochures-necessary-evil-or-effective-sales-tool/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 17:30:32 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing collateral]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing materials]]></category>

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		<description><![CDATA[What does your brochure say about your company (if you&#8217;re not there to explain it)? So if a brochure is supposed to do the talking for you after you’ve left the sales meeting, do you feel comfortable with what your brochure is saying? Or do you feel the need to explain the brochure to your [...]]]></description>
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