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	<title>HFTB Marketing Blog &#187; charitable</title>
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		<title>Starbucks Via Launch – Donating for a Product Launch?</title>
		<link>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/</link>
		<comments>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:13:54 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[charitable]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=386</guid>
		<description><![CDATA[I love Starbucks. I spend a considerable amount of time in Starbucks and I really like their products, people and company. But with their new Via instant coffee launch, my local Starbucks have been using a product launch strategy that I find a little hard to swallow.]]></description>
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