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	<title>HFTB Marketing Blog &#187; blogging</title>
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	<link>http://www.cplamann.com/wordpress</link>
	<description>New marketing, social media and web development observations and commentary</description>
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		<title>Corporate Blogging Scary? How to Benefit from Losing Control</title>
		<link>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/corporate-blogging-scary-how-to-benefit-from-losing-control/#comments</comments>
		<pubDate>Thu, 21 May 2009 23:49:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=148</guid>
		<description><![CDATA[I hear this from companies all the time. Usually goes something like this. &#8220;Blogging just isn&#8217;t right for our company. We&#8217;d like to avoid some of the negativity out there. We like a little more control over our brand image.&#8221; Control. Silly concept, really. Do companies think they have more control over their brand image [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Maybe You Don’t Need a Blog</title>
		<link>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/</link>
		<comments>http://www.cplamann.com/wordpress/2009/05/maybe-you-don%e2%80%99t-need-a-blog/#comments</comments>
		<pubDate>Wed, 06 May 2009 18:15:08 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=139</guid>
		<description><![CDATA[I attended the Taking Your Brand Online Webinar through BrightTalk this morning. David Meerman Scott, Guy Kawasaki and Chris Brogan were the panelists and all had, as usual, interesting stuff to say.

image by Glenn.Batuyong
    image by Glenn.Batuyong

Of course there was the ubiquitous evangelism on the benefits of social media… blah, blah, blah.

But the really interesting portion of the webinar for me dealt with the question of whether or not all businesses should blog.

The unanimous answer, interestingly enough, was "no."]]></description>
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		<title>The ROI of Social Media Marketing (and how to convince your boss it exists)</title>
		<link>http://www.cplamann.com/wordpress/2009/04/the-roi-of-social-media-marketing-and-how-to-convince-your-boss-it-exists/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/the-roi-of-social-media-marketing-and-how-to-convince-your-boss-it-exists/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 00:02:34 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=107</guid>
		<description><![CDATA[One of the true eternal questions of social media marketing &#8211; How do I convince my boss it&#8217;s worth the effort (read-in, &#8220;measurable financially&#8221;)? Image by ArtemFinland The folks at Hubspot and Chris Brogan got together this week to present some ideas on just that subject.  And while the answers to the above question where [...]]]></description>
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		<title>How to Use Social Media to Attract More Customers &#8211; Hubspot Webinar Video</title>
		<link>http://www.cplamann.com/wordpress/2009/04/how-to-use-social-media-to-attract-more-customers-hubspot-webinar-video/</link>
		<comments>http://www.cplamann.com/wordpress/2009/04/how-to-use-social-media-to-attract-more-customers-hubspot-webinar-video/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 19:40:32 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=103</guid>
		<description><![CDATA[Attended a great webinar put on by Hubspot this week.  Brent Leary, co-founder of CRM Essentials, presented on How to Use Social Media to Attract More Customers. You can find the video and slides for download here. Check it out!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is Small the New Large?</title>
		<link>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/</link>
		<comments>http://www.cplamann.com/wordpress/2008/12/is-small-the-new-large/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 19:48:18 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[traditional marketing tactics]]></category>

		<guid isPermaLink="false">http://cplamann.com/wordpress/?p=43</guid>
		<description><![CDATA[Seth Godin had an interesting post on how new media, particularly blogging, is allowing the relative increase in leverage for individuals (the small), while larger companies, or brands (the large), are losing relative leverage.  Leverage in this case, is attention to, or eyeballs on, a company&#8217;s marketing efforts. His point is that more traditional marketing [...]]]></description>
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