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	<title>HFTB Marketing Blog</title>
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	<link>http://www.cplamann.com/wordpress</link>
	<description>New marketing, social media and web development observations and commentary</description>
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		<title>Lenovo&#8217;s Woeful Customer Support and Brand Messaging</title>
		<link>http://www.cplamann.com/wordpress/2009/12/lenovos-woeful-customer-support-and-brand-messaging/</link>
		<comments>http://www.cplamann.com/wordpress/2009/12/lenovos-woeful-customer-support-and-brand-messaging/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 19:49:33 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand messaging]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[Inferior Product]]></category>
		<category><![CDATA[Lenovo Laptop]]></category>
		<category><![CDATA[marketing message]]></category>
		<category><![CDATA[Marketing Support]]></category>
		<category><![CDATA[Purchase Decision]]></category>
		<category><![CDATA[Support Forum]]></category>
		<category><![CDATA[Unfortunate Case]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=403</guid>
		<description><![CDATA[As much as I'd like to simply rant about my latest laptop buying experience, that's not the ultimate purpose of this post. And although I was greeted at every turn by customer support personnel more inept than the last, eventually leading me to simply accept my fate and keep their inferior product, that's not the point of this article.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/12/lenovos-woeful-customer-support-and-brand-messaging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starbucks Via Launch – Donating for a Product Launch?</title>
		<link>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/</link>
		<comments>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:13:54 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[charitable]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=386</guid>
		<description><![CDATA[I love Starbucks. I spend a considerable amount of time in Starbucks and I really like their products, people and company. But with their new Via instant coffee launch, my local Starbucks have been using a product launch strategy that I find a little hard to swallow.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/10/starbucks-via-launch-%e2%80%93-donating-for-a-product-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s SEO Without SCO?&#8230; A Lot of Crap</title>
		<link>http://www.cplamann.com/wordpress/2009/09/what%e2%80%99s-seo-without-sco-%e2%80%93-a-lot-of-crap/</link>
		<comments>http://www.cplamann.com/wordpress/2009/09/what%e2%80%99s-seo-without-sco-%e2%80%93-a-lot-of-crap/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 22:09:43 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Good Job]]></category>
		<category><![CDATA[Sco]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Search Optimization]]></category>
		<category><![CDATA[Seo Optimization]]></category>
		<category><![CDATA[Site Optimization]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=377</guid>
		<description><![CDATA[Think about SCO before SEO and you'll avoid a website full of optimal crap.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/09/what%e2%80%99s-seo-without-sco-%e2%80%93-a-lot-of-crap/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Netflix’s Proactive Approach to Customer Service</title>
		<link>http://www.cplamann.com/wordpress/2009/09/netflix%e2%80%99s-proactive-approach-to-customer-service/</link>
		<comments>http://www.cplamann.com/wordpress/2009/09/netflix%e2%80%99s-proactive-approach-to-customer-service/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:32:38 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Disruptive Technology]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Media Tools]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Proactive Approach]]></category>
		<category><![CDATA[social media tools]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=366</guid>
		<description><![CDATA[How does a company succeed in the face of immense challenges and disruptive technology? It becomes proactive to its customers' needs.

I got an email yesterday from Netflix. They don't typically barrage me with meaningless, salesy emails… so I opened it.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/09/netflix%e2%80%99s-proactive-approach-to-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Simple SEO Tactics Most Small Businesses Forget – Tip #2</title>
		<link>http://www.cplamann.com/wordpress/2009/08/4-simple-seo-tactics-most-small-businesses-forget-%e2%80%93-tip-2/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/4-simple-seo-tactics-most-small-businesses-forget-%e2%80%93-tip-2/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 22:12:19 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Keyword Phrase]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Page Content]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Title Tags]]></category>
		<category><![CDATA[Web Page Titles]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=337</guid>
		<description><![CDATA[We'll concern ourselves with page titles… web page titles in fact.  A title is the little phrase that comes up in the upper left-hand corner of your browser window when you land on a web page.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/08/4-simple-seo-tactics-most-small-businesses-forget-%e2%80%93-tip-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media as a Crisis Control Tool &#8211; Orbit Baby &amp; Consumer Reports</title>
		<link>http://www.cplamann.com/wordpress/2009/08/social-media-as-a-crisis-control-tool-orbit-baby-consumer-reports/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/social-media-as-a-crisis-control-tool-orbit-baby-consumer-reports/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 02:17:42 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Crisis Control]]></category>
		<category><![CDATA[Customer Base]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Media Control]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=326</guid>
		<description><![CDATA[It is not often that a company can absorb a review by an industry leader like Consumer Reports gracefully while addressing the issues at hand. But I believe that if any company can get through this type of situation, a company with the new media savvy of Orbit Baby will.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/08/social-media-as-a-crisis-control-tool-orbit-baby-consumer-reports/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>4 SEO Tactics Most Small Businesses Forget (Tip #1a)</title>
		<link>http://www.cplamann.com/wordpress/2009/08/4-seo-tactics-most-small-businesses-forget-%e2%80%93-diy-seo-tip-1a/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/4-seo-tactics-most-small-businesses-forget-%e2%80%93-diy-seo-tip-1a/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 19:03:05 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword Ideas]]></category>
		<category><![CDATA[Keyword Tool]]></category>
		<category><![CDATA[Latent Semantic Indexing]]></category>
		<category><![CDATA[Lsi]]></category>
		<category><![CDATA[Page Content]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Synonyms]]></category>
		<category><![CDATA[Web Page]]></category>
		<category><![CDATA[Web Pages]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=305</guid>
		<description><![CDATA[So we've learned the importance of keyword research in the first DIY SEO tip. You're now a master at keyword research, spitting out long-tails in website meetings at a moment's notice.

Then the jackass new guy sitting across from you asks, "what about Latent Semantic Indexing (LSI)?"

OK... maybe he doesn't go parenthetical, but you get the point.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/08/4-seo-tactics-most-small-businesses-forget-%e2%80%93-diy-seo-tip-1a/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Convert – 11½ Landing Page Principles</title>
		<link>http://www.cplamann.com/wordpress/2009/08/how-to-convert-%e2%80%93-11%c2%bd-landing-page-principles/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/how-to-convert-%e2%80%93-11%c2%bd-landing-page-principles/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 17:36:41 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[headline]]></category>
		<category><![CDATA[Information Product]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Roberta Rosenberg]]></category>
		<category><![CDATA[Subscriber]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=275</guid>
		<description><![CDATA[&#160;
Simply said, if you want to convert, optimize your landing page.
Don&#8217;t have a landing page?  Ouch.
Roberta Rosenberg is offering a landing page makeover in her post by the same name at Copyblogger.
And although the post deals with a specific landing page (Microsoft SharePoint stuff… fun), the principles Roberta goes through in making over the [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/08/how-to-convert-%e2%80%93-11%c2%bd-landing-page-principles/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>4 Simple SEO Tactics Most Small Businesses Forget (Tip #1)</title>
		<link>http://www.cplamann.com/wordpress/2009/08/4-simple-seo-tactics-most-small-businesses-forget-tip-1/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/4-simple-seo-tactics-most-small-businesses-forget-tip-1/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 18:47:37 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Market Niche]]></category>
		<category><![CDATA[Optimization Seo]]></category>
		<category><![CDATA[Relevant Keywords]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Search Optimization]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Small Businesses]]></category>
		<category><![CDATA[Website Presence]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=250</guid>
		<description><![CDATA[

Small Business DIY SEO &#8211; Simple SEO Tactics Most Small Businesses Forget (Tip #1)
When I talk to smaller companies about their websites and optimization, it is easy to understand how Search Engine Optimization (SEO) gets swept under the rug.
First, there is a perception that it is complex and time consuming.
Well… it can be.  But [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/08/4-simple-seo-tactics-most-small-businesses-forget-tip-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Authoritarianism&#8230; The Good Kind</title>
		<link>http://www.cplamann.com/wordpress/2009/08/authoritarianism-the-good-kind/</link>
		<comments>http://www.cplamann.com/wordpress/2009/08/authoritarianism-the-good-kind/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 16:52:02 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Online marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=237</guid>
		<description><![CDATA[OK, so it&#8217;s no secret that there is typically great stuff at Copyblogger&#8230; and I&#8217;m not just kissing up.
Well maybe a little &#8211; their readership over there is crazy.
Anyway, more to the point, Brian Clark has a new report on authority and online marketing.  And while maybe not the best part, a significant one nonetheless&#8230; [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/08/authoritarianism-the-good-kind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Starbucks Defines You</title>
		<link>http://www.cplamann.com/wordpress/2009/07/how-starbucks-defines-you/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/how-starbucks-defines-you/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 23:29:06 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[coffee shop]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=226</guid>
		<description><![CDATA[How your Starbucks behavior speaks volumes about the type of person you are.]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/07/how-starbucks-defines-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing &#8211; Premature Death Prognostications</title>
		<link>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 00:06:56 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Simone]]></category>
		<category><![CDATA[Sonia]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=207</guid>
		<description><![CDATA[Given the "death of email" prognostication so many have made over the past few years, where are we in 2009? Is email marketing truly dead?]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/07/email-marketing-premature-death-prognostications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Morning Routines to Simplify Your Social Media Day</title>
		<link>http://www.cplamann.com/wordpress/2009/07/social-media-routines-simplify-online-day/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/social-media-routines-simplify-online-day/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 17:53:47 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Chores]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Contributor]]></category>
		<category><![CDATA[Favorites]]></category>
		<category><![CDATA[Heck]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[Presence Management]]></category>
		<category><![CDATA[Time Constraints]]></category>
		<category><![CDATA[Web Presence]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=186</guid>
		<description><![CDATA[Too busy to really manage your online presence?  It can definitely be time consuming.
But there are things you can do to minimize your time constraints and more importantly, maximize the effectiveness of your online efforts.
Chris Brogan has posted a couple of times in the last few weeks on routines for managing your web presence.  Thought [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/07/social-media-routines-simplify-online-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Punk Rock Social Media</title>
		<link>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 23:10:05 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[new media strategy]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=177</guid>
		<description><![CDATA[The term &#8220;going corporate&#8221; has always bothered me.  It&#8217;s often used as a catch-all term for selling out.  Why? Mostly because whoever is being accused of it is likely making more money than their accusers.
But is it fair to level criticism against those that succeed… merely for succeeding?
David Meerman Scott&#8217;s blog, WebInkNow, has [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/07/punk-rock-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Such Thing as a Free Link?</title>
		<link>http://www.cplamann.com/wordpress/2009/07/no-such-thing-as-a-free-link/</link>
		<comments>http://www.cplamann.com/wordpress/2009/07/no-such-thing-as-a-free-link/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 01:03:19 +0000</pubDate>
		<dc:creator>Chris Plamann</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[linking strategy]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[Online marketing]]></category>

		<guid isPermaLink="false">http://www.cplamann.com/wordpress/?p=166</guid>
		<description><![CDATA[No such thing as a free lunch?
How about, no such thing as a free link.
Christopher Ross publishes a web design and marketing blog I read and comment on frequently.  The blog has a lot of useful content, including tips, how to lists and recommendations for online marketing and site/blog design.  In fact, I [...]]]></description>
		<wfw:commentRss>http://www.cplamann.com/wordpress/2009/07/no-such-thing-as-a-free-link/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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