Kraft’s DiGiorno Throwing a Social Media Pizza Party
There’s been quite a bit of talk about the DiGiorno Flatbread Pizza product launch/social media campaign lately. DiGiorno, a Kraft brand, decided to deliver their new product to various Tweetups in major cities around the 
country.
The reaction from the online community has been interesting.
Some are hailing Kraft’s foray into social media as a harbinger of mainstream corporate acceptance of the value of some of the new marketing tools and tactics.
This reaction is a little odd to me. After all, let’s think about what Kraft has really done. They’ve found a way to dip a toe into the world of social media without actually taking part.
Trading pizza for influence doesn’t strike me as sound social media marketing strategy. But perhaps this is only the first step in a larger Twitter presence. Let’s hope… nowhere to go but up.
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