Why Do Readers Unsubscribe?
A good opt-in email list is worth its weight in gold. And most good lists are the result of long running campaigns and continued customer relationships.
But the work is not done once you get the sign-ups. No, maintaining the list is just as important as building it in the first place. After all, the “U” word lurks in the back of the mind of any email marketer. Unsubscribes can quickly kill an email list.
So why do people unsubscribe to content they were initially interested in? Marketing Sherpa released an interesting chart this morning on just that subject. The chart lists the top 6 reasons subscribers choose to become unsubscribers.
Check it out here.
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