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Are your brochures working for you or against you? A brochure can be a powerful part of the selling process. How can you assure you're putting your best foot forward, even when you've left the sales meeting?
The conventional wisdom says that outbound links off your site are always a bad idea. But in a world where content is king can outbound links actually add value to your site. Why linking off your site isn't always a bad thing.
Increased sales can come in various forms. But one of the least capital and time intensive methods involves getting deeper into an existing client. Digital marketing provides a great platform to manage and further develop client relationships.
Blogging and social networks represent some interesting opportunities for marketers. But as companies look to spend less on marketing during a tough economy, should they shift their resources into online channels?
Keywords the magic bullet to your findability on Google? Probably not. But there are some ways you can make sure you’re giving your keywords the best chance of contributing to your web traffic – and hopefully, your conversion of visitors to customers.
Here are four steps that will help you get the maximum reach out of an often misunderstood component of SEO.
There are many out there whom espouse never linking off your site. This has always made me laugh. I guess the common perception is that if the content is relevant to the user, it ALL should be located on your site.
My goal with website content and design (counting this site – my own) has been to provide as much value to the user as possible. If this includes linking to other sites, that’s a chance I’m willing to take. Last I checked, there are others out there that, on occasion, know more than I.
The links below reference service providers that I believe provide outstanding quality in their respective fields of expertise. I have worked with these people and feel confident in their ability to provide quality services at fair prices.
VAL Designs - Graphic design
CFO 911 - Interim Financial & Accounting solutions
LTC Performance Strategies - Compensation, learning, employee development consulting
FullMix Marketing - Integrated sales and marketing campaign specialists
Market LeadSearch - Sales growth and lead generation services
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